The WineDirect Payments Story

In 2012, WineDirect partnered with Change Merchant Solutions (CMS) to develop, integrate, and support a premier payment platform for your winery.


The result is WineDirect Payments – the only fully integrated payment solution providing exclusive features including credit card updater, plug n’ play hardware, and premier client services. From end-to-end, the platform and features were designed to help wineries increase sales, reduce costs, and process more efficiently.


WineDirect Payments is a one-stop-shop for all things payments, including gift cards, hardware, and more.

The WineDirect Payments Difference

Our core values form our identity.

Ethics & Integrity

In everything we do, and without compromise. We know trust is hard to earn and easy to lose.

Earn it Every Day

Without any long-term agreements or cancellation fees, we earn and keep our clients' business every day by doing what's right, not what's easy.

Innovation & Improvement

We continuously seek out product improvements throughout the payments chain and the integrated payment solution.

A Premier Experience

Customer service defines us. Allow a WineDirect Payments Advisor to learn about your winery, answer your questions, and then walk you through our simple application and setup process. Once set up, we will assist with your tasting room hardware and gift card needs. Premier client service and support continues for the life of your account.

Powerful. Easy. Secure.

From our plug n’ play encrypted hardware to our robust online reporting, all aspects of our program are designed for ease-of-use, but we don’t sacrifice on the security and fraud tools needed in today’s environment.


As our client, you receive the Enhanced Security Package: An all-in-one security solution providing a range of tools to help you complete PCI compliance, and extends financial peace-of-mind with $100,000 dollars in protection should a data breach occur.


The entire WineDirect Payments solution (back-end processor, gateway, and client application/interfaces) adheres to industry-leading PCI Data Security Standards (PCI-DSS) and all team members act in accordance with security policies designed to keep client data safe. In short, everybody in the payment ecosystem is responsible for protecting cardholder data and maintaining the integrity of the payments chain.


Powering Payments for WineDirect

WineDirect Payments is proud to work with wineries of all sizes from small, family-owned vineyards to enterprise-level operations.